Why Invisible AI is Up Next
Opinion
In Introducing Deep Softworks, I made the argument against the chat bot UI paradigm for AI agents. Here, I'll make my case for why AI should be invisible in consumer software.
Intelligence is abundant but accessing it is hard.
Mankind is living through an era of abundant
intelligence. Today's open and closed-source AI
models can do a great deal of real work at
superhuman breadth. The bottleneck now, I believe,
is the interface through which that intelligence is
accessed.
A popular idea has emerged among leaders in the AI
space that frames humans as “managers”
of AI agents to whom tasks should be delegated. I
view this as an attempt to retrofit old labor
structures onto our new reality and a fundamental
misunderstanding of the medium. Treating an LLM as a
"person" to be managed - asked to do things - is
anthropomorphism at its most inefficient.
When we treat a tool like a person, we inadvertently
inherit the social baggage of human interaction: the
labor of explaining context, and the expectation of
a back-and-forth. In design, this is a regression.
We don't "negotiate" with a hammer to hit a nail,
nor do we "delegate" a calculation to a spreadsheet.
We simply use them. By personifying AI, we keep it
at arm's length, forcing a dialogue where there
should be a direct execution of will. We can, and
must, remove this "asking" step.
A seasoned driver spends none of their cognitive
bandwidth thinking about the mechanics of the
accelerator or the rotation of the steering column.
Instead, they are concerned with the flow of
traffic, the curvature of the road, and the
navigation of the route. To the driver, the car is
an extension of their own nervous system. A sort of
"ready-to-hand" tool so perfectly integrated that
the machinery disappears, leaving only the
experience of movement. The best tools are
engineered this way. To recede into the
subconscious. They become extensions of agency,
empowering humans to do more, reach farther, and
prioritize better.
AI, in its current consumer form, foregrounds
itself. It asks to be addressed and at times
celebrated with flashy buttons and annoying popups.
But intelligence should be ambient. Ever available
at the exact locus of intent, as humans have always
had it. If AI is to become the infrastructure for
thought, it must stop acting like a guest in our
workspace and start acting like the floor beneath
our feet.
For our approach to this design direction, see
Rawa.